Pharrell Williams and Miami hospitality honcho David Grutman want guests to “seize the day” at their new Goodtime Hotel on Miami Beach. Conceived as a collection of intimate spaces, the Goodtime hotel, designed by Ken Fulk, encourages guests to explore every corner and tap into their senses of adventure.

Three years in the making and produced in association with lead developer Eric Birnbaum of Dreamscape Companies, they’re introducing The Goodtime, a refreshing addition to the Miami hotel scene. Just don’t call it a hotel: With an expansive third-floor pool deck, lobby lounge, eatery, outdoor workout area, recording studio, and 45,000 sq. feet of retail space, it’s designed to be a play-land for visitors and locals alike (with 266 guest rooms to boot).

“This hotel is meant to inspire. It will be good energy, good vibrations, good space, and of course a good time!” – Pharrell Williams

A soaring atrium at the Goodtime Hotel
Photo: Courtesy of Gabriel Saunders

Across the sprawling property, a careful consideration of every element is made evident in its depth and scope. In the indoor-outdoor eatery, Strawberry Moon, guests find a menu of poolside classics and Mediterranean delicacies with Instagram-worthy twists served up alongside Art Deco-inflected furniture and fixtures.

Luxury Objects

With its corrugated facade, three-story glass atrium entryway with large Austrian lanterns from WOKA, stone fountain, and Art Deco masterwork, guests will become immersed in the sensuality, romance, nostalgia, and wonderment of old Miami Beach.

The pair envisioned a pink-and-white-striped swimming pool area that mimic the custom green-and-white-striped sheets on the guestrooms’ beds.

Credit Alice Gao
Credit Alice Gao
Credit Alice Gao

“When guests arrive at the hotel and walk through the doors, it becomes a full-on experience.” – David Grutman

Inside, visitors are welcomed by a lush and unique cinematic experience. There’s a glossy peach-toned and natural oak library adorned with giraffe and parrot floor lamps; vibrant elephant art hanging in the lobby; a restaurant wrapped in nubby grasscloth and painted Miami Vice teal; and in the suites, leopard-print benches and signature pink rotary dial phones.

The Goodtime Hotel’s library was inspired by the character Margot Tenenbaum of Wes Anderson’s cult classic The Royal Tenenbaums
Photo: Alice Gao

In the lobby lounge, cocktails like the “Purple Rain” are on offer in glassware plucked from a retro Miami living room.

Photo: Courtesy of Gabriel Saunders
Pharrell Williams opens Goodtime Hotel at Miami Beach Credit is Alice Gao; GOODTIME HOTEL

The guest rooms, largely queen-size doubles, but with a handful of suites, are outfitted with cheeky touches—custom draperies featuring whimsically drawn faces by Fulk; leopard-print bathrobes that both Williams and Fulk encourage visitors to wear outside the guest rooms—and, from certain rooms, views of Biscayne Bay.

Guest rooms at the hotel feature Ortigia bath products and pink leopard-print robes.
Photo: Alice Gao

The sum of these elegant and eccentric parts—intentionally hyper-efficient guest rooms and the gathering spaces designed for meetings — means that the Goodtime Hotel is an example of the “daylife” trend, where special attention is devoted to daytime over nighttime programming. Here you can define that as knocking back a violet-hued Purple Reign cocktail alongside the hotel’s twin set of pink-striped pools; sweating it out atop the highly coveted MyBeast equipment in a rooftop indoor-outdoor gym; or dancing under the stars, it’s about wellness and fun in each and every area.

The Goodtime Hotel pool deck features private cabanas serviced by the onsite restaurant.
Credit: Alice Gao

In the own words of Pharrell: Because I’m happy Clap along if you feel like that’s what you wanna do”

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