Ferrari wanted to expand their brand into new worlds, the Fashion World was the first one chosen. This is one of its biggest investments besides the car business.
The big company has a main goal that is to expand even more with a new restaurant in hometown Maranello with Massimo Bottura, a Michelin star.
All the clothes you’ll see have the hand of the former Armani designer Rocco Lannone. According to Lannone, “We want to attract young people and women,”. He also said that “Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values,”.
The creator Rocco used a lot of fabrics, that included silk, with a printed pattern of Ferrari iconography and nylon. Rocco said, “Most of them are high-performance technical fabrics but with an haute-couture touch,”. It is a fluid collection that goes from XXXS to XXXL.
Ferrari Collection – Looks
This collection will be online, but also through the brand’s stores in Maranello, Rome, and Milan. Besides that, they have planned to open more stores in Los Angeles and Miami this year and in China in 2022.
Ferrari continues to be an Iconic brand!